Management Board

Management Team Members


Ng Yoke Heong (Ivie Ng)
Principal/ Operations/ PEI Manager

Ivie co-founded SOQ in 2017. Prior to that, she had passionately served in the beauty care  and wellness industry for more than 13 years. As a beauty professional, her career took her  to various parts of Asia including Singapore, Taiwan, Hong Kong, Malaysia and Myanmar. In  one of her previous employments, she had single-handedly led a dedicated team of leaders  to run 10 profitable beauty outlets that employed over 100 beauty specialists and consultants.  

Among others, her professional accomplishments include Level 7 Bio Jourdeness, Level 3  Supervisory Skills and SSG ACTA qualification. A strong advocate for lifelong learning, Ivie  has been attending certification courses as part of fulfilling her continuing professional  development (CPD). Consequently, she has co-authored scores of SOQ beauty care  courses. Many of her signature courses were well received and later approved under SSG  Skills Future credit scheme. She currently practices as principal trainer, trained over 100  trainers and specialist, helped many beauty specialists consistently meet their business  targets and quality



Lim Siong Chian (Jeff Lim)
Director/ Academic/ / PEI Manager

Mr Lim Siong Chian (Jeff Lim) is the founder and director of SOQ, Jeff specialises in digital marketing and product branding. Jeff and his team have implemented over 100 marketing and promotion campaigns for SOQ in both Malaysia and Singapore since its inception in 2017. A technology-savvy marketer, he actively helps SOQ reaching out to prospective learners via both online and offline platforms. He is also an experienced courseware developer and trainer. Among others, his signature courses such as digital marketing and sales training had helped many beauty specialists consistently meet their business targets.

Jeff holds WSQ Advance Certificate in Training and Assessment (ACTA) qualification. He currently sits on the board of directors in several prestigious entities including Dr. SOS and Beauty Box Korea. He is honoured to be one of invited council members for Spa & Wellness Association (SWAS) Singapore.






SOQ International Academy 
SOQ International Academy Pte Ltd (UEN: 201723514D) is registered as Private Education Institution (PEI) with Committee for Private Education (CPE) SOQ has been appointed as one of SSG approved training organisations to deliver WSQ accredited learning programmes in the retail industry.
Whatsapp 1: https://wa.me/6586667349
Whatsapp 2: https://wa.me/6587889618
Hotline: +65 69963383 (Singapore)
Hotline: +60 177459917 (Malaysia)
Venue: 277 Orchard Road, Orchard Gateway B2-14 Singapore 238858 (Somerset)

Leave a Reply

Your email address will not be published. Required fields are marked *